Wednesday, July 27, 2011

WHITES: The Best-Selling White Paint Colors


Let's take a look at the best selling white paint colors, courtesy of 
House Beautiful magazine.  What MAKES THEM THE BEST SELLERS?  What makes them work better than the other hundreds (thousands!) of white paint colors?  



FARROW  and   BALL     "POINTING"     2003
"Pointing is our number-one best seller. It's named after the color of lime pointing in traditional brickwork and has a little yellowy warmth to it, which is why people love it. You can put it with pretty much anything — red, green, yellow, blue. Or it looks great in combination with other whites, to bring out shadow and depth in a monochromatic scheme." -Sarah Cole



BENJAMIN MOORE    "WHITE  DOVE"   OC-17
"The one color that people consistently pick for moldings and windows is White Dove. It has the softness of alabaster, with a little gray and a little yellow. For long-term livability, what helps is that yellow cast. Put it up against other colors and you'll see how well it works. It's practically universal." -Doty Horn




C2 PAINT    "MILK MOUSTACHE"    C2-080
"Everyone is looking for a white that works with absolutely everything and is never going to fail you. This is not too gray, not too yellow. It doesn't do that pink thing. It's like fresh snow with the first shadow of sunset on it. The absolute bright whiteness is gone but it's still crystal clear, just softened so that it's not glaring." -Harry Adler




 Fine Paints of Europe  "CLASSIC EUROPEAN ENAMEL WHITE"   0001 
"It's the purest white, with white pigment only — 100% titanium dioxide. Not toned in any direction. It's an artist's white, a finer white, with more luminosity. When you see it, you go, Wow! It's as if you have never really seen white before. I think a lot of people use this in high gloss on their trim, and in matte acrylic on the ceiling." -Emmet Fiore



PANTONE     "PRISTINE"    11-0606TPX
"This is not a stark, clinical white. It's more comfortable and soothing, like a scoop of vanilla ice cream. White is the perfect blank canvas. It can look clean and modern or romantic and ethereal, depending on what you put with it. It's not just a summer color anymore in fashion, and we're seeing it in all kinds of fabrics and finishes for the home." -Lisa Herbert



PRATT  and  LAMBERT     "DESIGNER WHITE"     33-1
"Designer White is a very clean, bright white that will reflect any and all light. Often, people who don't want a lot of color use an off-white on the walls, with Designer White on the trim. It's a nice contrast, but sometimes it's not enough. If you want a little more impact, pair Designer White with tan or beige walls." -Peggy Van Allen




SHERWIN-WILLIAMS     "DOVER WHITE"     SW6385 
"Our most popular color is a very soft, warm, inviting white. It doesn't really matter what part of the country you're in — this always works. It has none of that icy coolness and pairs nicely with yellows, greens, reds, blues, and those new shades of plum and purple. As people see and collect more stuff, I think they want those items to be the focus in a room. That's why they keep coming back to white walls." -Rebecca Spak



BEHR      "SWISS COFFEE"     1812 
"You know how Navajo White was big in the 1970s? Now it's Swiss Coffee — lighter, more airy, an off-white with subtle taupe undertones. It's really popular for trim because it has that little bit of color, which means it blends easily with colored walls. Bright white can be too intense. This is so much better alongside the muted, more sophisticated shades." -Quinn Larson



PITTSBURGH  PAINTS     CRUMB  COOKIE      217-1
"There was a period when people liked white with a tinge of blue and thought it looked really clean. Now they're moving toward something a little warmer. This is a nice creamy white. The root of it is quite peachy, which means it goes well with yellows and greens. It's a classic color that goes across all genres and would work equally well in a traditional or a contemporary setting." -Josette Buisson




VALSPAR      "ANTHEM WHITE"      7006-24


Some of the descriptions popping up here include "warm"..."creamy"..."works well with..." "yellowy"..."peachy"... and so on.  In an upcoming post, we'll look into 
WHICH of these white paint colors will work best for YOUR  interior 
and WHY!







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